![]() May they be lowered to the deepest drop-crotch of hell.īut do Blueberry Muffin Toasters stack up all the way to the Tops? Malt-O-Meal assured me this cereal uses the O.G. And while it was discontinued due to a lack of consumer demand, BMT’s everlasting appeal has resurged to the point that Malt-O-Meal, no doubt buoyed by Post’s greater capacity for potential failure, is rebirthing them as Blueberry Muffin Toasters, most likely to make them gel with their larger line of Toast Crunch taste-alikes, but also hopefully because M-O-M doesn’t want to give anyone the wrong idea about bringing back low-rise jeans. We’re spoiled for choice now, but years ago a craving for blueberry breakfast cereals forced a choice between Blueberry Mini-Wheats (boring), waiting ’til October for Boo Berry (boo-ring), and Post’s Blueberry Morning-which, to be fair, is pretty great, but without word-of-mouth recommendation it just looks like another boring ‘healthy’ cereal.īlueberry Muffin Tops solved that crisis with its unrestrained, shameless sugary goodness. But Blueberry Muffin Tops was a breath of freshly Ziploc’d air. Back then, before it was bought out by Post, Malt-O-Meal had a much harsher (thought largely unfounded) reputation for selling cheap cereal bootlegs in bulk without a granule of originality. At that time, Blueberry Muffin Tops was at the cult-favorite cusp between its 2004 introduction and 2016ish disappearance. I’m talkin’ Honeycomb, whose formula change revealed that not only do people not want all-natural flavoring in classic cereals, but they don’t want it so hard that they’ll rally with the vitriol of a bloodlusted Crazy Craving.Īnd I’m talkin’ Blueberry Muffin Tops, a cereal that launched an outlandish, fan-driven convention spectacle. I’m talkin’ Oreo O’s, which endured an enigmatic purgatory of legalese by seeking refuge in South Korea. The cereals that collided with culture without significant marketing spin. No, the cereals whose legacies will endure the eventual expiration of every earthly trademark will be the ones who moved people. And I’m not talking about internally manufactured lore-no matter how good the Cap’n Crunch Extended Universe is. ![]() Sure, they’re classic cereals, but are they legends? You can’t have a myth without the mythology, nor a hero without an origin story. ![]() Lucky Charms? Frosted Flakes? Honey Bunches of Oats?
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